As an entrepreneur with your own business, you probably also have a website. Here you tell people what your service and/or product is and people can contact you and buy your products. But a common mistake is that entrepreneurs set up this website at the start of their business and then pay little attention to it. Sin! Because the full potential of your website is so much greater than you might think.

The first step to optimization

To fully exploit the potential of your website, you first have to ask yourself a few things. Ask yourself questions like:

• What is the purpose of my website?
• Who do I want to reach/who is my target group?
• Which aspects do I find important so that they should be immediately visible?
• How do I want people to get to where I want them?

By answering these questions you have taken the first step towards optimizing your website. Based on this information, you can set up all systems so that they achieve maximum effect. If you don’t do this, you’ll lose a lot of time and money without seeing results.

Using smart insights

But with just the answers to the above questions, you’re not done yet. Of course, you also want to know how things work in practice. That is why it is important to measure and track different aspects of your website. Here you get important information such as who comes to your site, which way these people travel and where people drop out. You can then use this information to make concrete adjustments to your website design.

Let’s get started!

But what does having this information actually yield? These are five things:

1. The ability for B2B to recognize, qualify and follow up on leads
2. Optimizing the website
3. Better understand the customer journey: what is the routing of an individual company visiting the site compared to a group of users?
4. Insight into how someone ended up on your site
5. Safe handling of personal data and no use of cookies so that information is not passed on to advertising platforms

Only a few weeks after purchasing CentreBlock, you will receive a report with all the above information. This information is specifically tailored to your company and goals of the website. This way you can immediately get started with converting information into action.

Contact us for more information or request a free demo today.

You know there is a growth potential in your company, but when the most growth may be achieved is sometimes unclear. There is conventional wisdom available on the best time to launch a campaign, but what is the best time for your business? Did you know that your site can paint a pretty good picture of this? And if you know when you have your most potential you also know when you get the most bang for your buck. How can you obtain this information? We’ll tell you that in this post.

First things first!

First of all, of course, you should never put off the moment to get the basics right. This can be done in various ways such as:

• Make it as easy as possible for your customers to find information, products and contact information on your site
• Use marketing campaigns, partnerships or other activities to acquire new customers or sell more products/services.
• Use the data that your website and/or app gives you in a smart way

But what about timing?

Through your site you can retrieve a lot of important information that will help you to time your marketing actions. For example, you can easily see when your site attracts the most visitors, on which page the most people stick the longest and where they drop out.

You can also follow up on interesting leads via your website if you use the right tools for this.
With Centreblock you get reports regularly that make all these important insights clear at a glance and shows when the impact of all visitors on the website is strongest. Marketing and sales actions can then be timed and tailored according to this.

Maximum impact

From the very first report you can start with your website and set up your app to these golden hours and adjust the customer journey in such a way that (potential) customers immediately follow the optimal way on your website.

By continuing to analyze the reports of the Centreblock algorithm properly, you will get a crystal-clear picture of the different ‘golden hours’ for your company within a few months. From individual visitors to companies that visit your website: you will know exactly who you should address when and how with a certain marketing or sales action. These are the moments when the impact of your website is greatest and where the most conversions will take place.

Would you also like to achieve maximum impact of your website and/or app? Request a demo today and experience the possibilities.

As an entrepreneur, you want your company to do well. Online presence, on social media or with a website, is essential for this. This presence serves as an online business card for your business. But of course a website does much more: people can read about your services, your product and of course also buy items. Thanks to our designed algorithm, we make the impact that your website has on (potential) customers transparent.

The more accurately you can measure the impact your website and app have on visitors, the more precisely you can tailor your actions accordingly. Many tools and services measure general traffic but do not go into depth, so that a lot of important information is lost.

The power of data lies in segmenting traffic. Knowing who visits your website, how they get there and what value this person or company can have for your organization.
This information was exactly what the creators of CentreBlock wanted to be able to retrieve, collect and bundle in an easy way. In order to segment traffic and measure its impact, they have designed a special patented algorithm.

Follow up on leads

Whether you receive a lead organically or through your website: one lead is not the other. As an entrepreneur, you know exactly who your target group is and which leads are worth following up on. However, this often happens after you have already had personal contact with a lead. Through experience you know who a potential customer is and who you can call or contact again.

But many leads also come in through your website that, without the right measurement system and the right follow-up actions, are lost. It’s important to make this distinction in your website’s traffic to find out which leads are valuable and which are negligible.

Measuring is knowing

With the CentreBlock algorithm you can therefore not only see who has been on your site, but also who is worth approaching. By reading more information about a business and acting on it, your valuable leads (and ultimately conversions) will increase by a significant amount.

But not only leads can be examined with the algorithm. The path that a visitor of your website travels is also accurately recorded. This way you can see at a glance where people take ‘a wrong turn’ and you can adjust this immediately. This way you optimize your website step by step for the ease of use of your customers.

Optimal use

With all this accurate information, which you receive in reports tailored to your company, you will grow more and more focused. Sales and marketing departments will no longer follow up on useless leads but will only approach real potential customers. This way you save time and money while your company continues to grow steadily. Also curious who visits your website? Request a free demo to gain insight into your impact.