As an entrepreneur, you want your company to do well. Online presence, on social media or with a website, is essential for this. This presence serves as an online business card for your business. But of course a website does much more: people can read about your services, your product and of course also buy items. Thanks to our designed algorithm, we make the impact that your website has on (potential) customers transparent.
The more accurately you can measure the impact your website and app have on visitors, the more precisely you can tailor your actions accordingly. Many tools and services measure general traffic but do not go into depth, so that a lot of important information is lost.
The power of data lies in segmenting traffic. Knowing who visits your website, how they get there and what value this person or company can have for your organization.
This information was exactly what the creators of CentreBlock wanted to be able to retrieve, collect and bundle in an easy way. In order to segment traffic and measure its impact, they have designed a special patented algorithm.
Follow up on leads
Whether you receive a lead organically or through your website: one lead is not the other. As an entrepreneur, you know exactly who your target group is and which leads are worth following up on. However, this often happens after you have already had personal contact with a lead. Through experience you know who a potential customer is and who you can call or contact again.
But many leads also come in through your website that, without the right measurement system and the right follow-up actions, are lost. It’s important to make this distinction in your website’s traffic to find out which leads are valuable and which are negligible.
Measuring is knowing
With the CentreBlock algorithm you can therefore not only see who has been on your site, but also who is worth approaching. By reading more information about a business and acting on it, your valuable leads (and ultimately conversions) will increase by a significant amount.
But not only leads can be examined with the algorithm. The path that a visitor of your website travels is also accurately recorded. This way you can see at a glance where people take ‘a wrong turn’ and you can adjust this immediately. This way you optimize your website step by step for the ease of use of your customers.
Optimal use
With all this accurate information, which you receive in reports tailored to your company, you will grow more and more focused. Sales and marketing departments will no longer follow up on useless leads but will only approach real potential customers. This way you save time and money while your company continues to grow steadily. Also curious who visits your website? Request a free demo to gain insight into your impact.