As an entrepreneur with your own business, you probably also have a website. Here you tell people what your service and/or product is and people can contact you and buy your products. But a common mistake is that entrepreneurs set up this website at the start of their business and then pay little attention to it. Sin! Because the full potential of your website is so much greater than you might think.
The first step to optimization
To fully exploit the potential of your website, you first have to ask yourself a few things. Ask yourself questions like:
- What is the purpose of my website?
- Who do I want to reach/who is my target group?
- Which aspects do I find important so that they should be immediately visible?
- How do I want people to get to where I want them?
By answering these questions you have taken the first step towards optimizing your website. Based on this information, you can set up all systems so that they achieve maximum effect. If you don’t do this, you’ll lose a lot of time and money without seeing results.
Using smart insights
But with just the answers to the above questions, you’re not done yet. Of course, you also want to know how things work in practice. That is why it is important to measure and track different aspects of your website. Here you get important information such as who comes to your site, which way these people travel and where people drop out. You can then use this information to make concrete adjustments to your website design.
Let’s get started!
But what does having this information actually yield? These are five things:
- The ability for B2B to recognize, qualify and follow up on leads
- Optimizing the website
- Better understand the customer journey: what is the routing of an individual company visiting the site compared to a group of users?
- Insight into how someone ended up on your site
- Safe handling of personal data and no use of cookies so that information is not passed on to advertising platforms
Only a few weeks after purchasing CentreBlock, you will receive a report with all the above information. This information is specifically tailored to your company and goals of the website. This way you can immediately get started with converting information into action.
Contact us for more information or request a free demo today.