CentreBlock originated from the desire to create a website optimization and analytics platform in which users are not rewarded on the basis of traffic, but on the basis of the impact they make.
If you listen to the traffic information on the radio, you are not interested in the number of cars on a particular route. However, you do want to know what impact that traffic has on your planned trip.
For a website, it should be no different. For some organizations it is important that as many people as possible ask for contact, for other organizations many leads usually mean a large number of wasted sales calls. CentreBlock takes into account the specific situation of your company and shows what impact visitors (can) have on your business activities.
CentreBlock has a patented algorithm to analyse the traffic on your site and translate it into (potential) impact: